This week, Y4 have been examining the language features used to create a really persuasive text. We practiced applying these features and then used our skills to create an advert. Iceland, the supermarket, asked us to write an advert for them to feature in a magazine. It wanted to let potential customers know that they are environmentally-friendly and palm oil free and the devastating problems that the use of palm oil causes for the world’s precious rainforests and wildlife.

Alesha’s carefully composed advert persuaded Mrs Hebden!